As Head of Internal Communications, Franco Gullotti introduced new and innovative communications tools and channels to support Swiss’s difficult turnaround process in the mid-2000s and strengthen employee confidence in the company’s top management.
As its later Head of Media Relations (and Deputy Head of Corporate Communications), he cultivated an innovative and cost-effective approach to Swiss’s PR activities that helped substantially raise the company’s profile and image throughout and beyond Switzerland.

Franco Gullotti was also closely and actively involved in various crisis communications (in response to accidents, strikes, bomb threats, bonus discussions, layoffs, weather-related operating disruptions, pandemics and more) during his time with Swiss. Indeed, with his extensive practical experience, coupled with constant preparations for possible emergency scenarios and the emergency exercises he has been involved in several times a year, Gullotti is widely regarded as one of Switzerland’s most experienced crisis communications specialists.

Franco Gullotti passes on his expertise in various teaching and presentational capacities, including regular appearances as a guest lecturer at the University of Bern. He also sits on the boards of trustees of various foundations.