Protecting your reputation – through crisis communications

Accidents, product defects, pandemics, dismissals, criminal acts, poor business results, high bonuses, insolvency, strikes... crises come in many forms. They all have one thing in common, though: they offer precious little time to respond, putting immense (and often lasting) pressure on the companies and the individuals concerned. Miscommunications here can have dramatic effects, exacerbating the original crisis. Many a top manager has had to step down, and many a company has been pushed to the brink, where effective crisis communications could have kept things under optimum control. Crisis communications today mean comprehensive preparation, regular further training and adopting and maintaining the right attitude and approach. And good crisis communications are a company’s life insurance.